Wednesday, May 02, 2007

I buy because of good packaging!!

Yes. That is correct.

I confess. I buy products if the packaging looks good.

Come on people! You know the new shampoo that says it will 'add life' with jojoba extracts and make your hair healthier and give more bounce is all crap!! Hair is dead cells people!! That's why is doesn’t hurt when we go for a haircut . . .

I bought it cause the deep blue bottle with the nice silver (matt finish) cap and the neatly typed white lettering (vertically aligned and Tahoma font I think) would look great next to my silver with blue trim shaving gel can!

The new Marlboro packs with their colorful visuals/graphics are cool enough to even make non-smokers pick up a pack . . . just because it looks good! Hey the Dunhill Light pack inspired me to paint my beetle in a nice ice blue shade that is ideal for the isloo scenery.

Everything in life is about packaging now friends! Else plastic surgery procedures would not be growing in double digit percentages year on year for the last decade.
I have just seen a new Orbit flavor and the pack looks awesome . . . it folds opens (like a wallet) to display the goods in two neat rows (perfectly aligned above one another) ripe for the plucking.

Yes sir I’m a sucker for good packaging . . . but hey . . . it’s probably a decent enough gauge for a product anyway. If the company is willing to invest in custom designing attractive packaging for its products just right, then there’s a good chance the product featured in the neatly lined, color coordinated pack with the textured box is worth the cash I am about to drop into the cashiers till!

And you know what . . . if its not that great . . . I’m not disappointed! I’ve got another cool container now that I can use to store my loose change in; and blow it on the next good looking product that catches my eye!!

Yes sir yes sir. The 21st century is all about what looks good and I am not ashamed to admit it!